Aman Tequila Blanco

At only 9 years old, Gerardo Madrigal, the founder, and CEO of AMAN Tequila fell in love with the soils of Nayarit. The contrast of millions of blue agave plants, the terroir, the slopes of the mountain range of Tequila, Jalisco, the volcanoes, the waterfalls, the culture, the heritage, and the people. He was so in love with how the plant was shaped that every time he got in a car, he would ask his parents to pass by the blue plants.

Gerardo Madrigal’s love for farming agaves began as a boy when his parents saved their meager resources to buy him and his brothers airline tickets to Mexico on December 18, 1994. Gerardo’s parents were on a religious quest for their children to complete their catechism in the holy church of San Jose de Gracia, Nayarit. Born and raised in eastern Los Angeles, he is the youngest of five children and a first-generation college student and agave farmer.

As years passed, Gerardo studied faithfully towards a Master’s of Science in Applied Mathematics and eventually got hired on as a mathematics Professor at East Los Angeles College. He has always been passionate about working with historically marginalized students, economically disadvantaged, first-generation, non-traditional, not prepared for college, and other disproportionately impacted student populations. The term “AMAN” was inspired by his student evaluations. His students are rich in tenacity, perseverance, persistence, hope, and ambition which parallels AMAN’s brand philosophy in persevering to position Nayarit as a Tequila producing state.

Holding a professor position allowed him to invest in this versatile plant back home and start building the foundation of a brand that honors Nayarit, their lands, and the work of their farmers.